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	<title>Samovarlife &#187; Tea experience</title>
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		<title>The New York Times Visits Samovar</title>
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		<pubDate>Fri, 06 Mar 2009 19:55:19 +0000</pubDate>
		<dc:creator>Samovar Life</dc:creator>
				<category><![CDATA[Featured Press]]></category>
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		<description><![CDATA["Fine Teas Flower in the Bay Area." The New York Times Travel section pays a relaxing visit to Samovar Tea Lounge Mission-Castro.  
]]></description>
			<content:encoded><![CDATA[<p><strong>Fine Teas Flower in the Bay Area </strong><img class="alignright size-medium wp-image-1423" title="New York Times Logo" src="http://samovarlife.com/wp-content/uploads/2004/06/nyt_logo-300x43.png" alt="New York Times Logo" width="300" height="43" /><br />
By ALLISON HOOVER BARTLETT<br />
Published: June 13, 2004</p>
<p>AROMATIC steam spirals from the thin spout of my tiny teapot. In only a minute or two, I’ll pour the emerald- colored sencha tea into my cup and bring it to my lips. I’ve learned that waiting too long ruins the flavor, and I’ve discovered that when I refill that tiny pot with water, the next cup can taste even better. My education might better be termed immersion: I’ve become a tea zealot &#8211; a devotea, if you will &#8211; and I’m not alone.</p>
<p>There are more and more like me. Maybe it’s the fog, or a desire to slow down, or just another excuse to partake in one more sensory pleasure. Whatever the reasons, a number of new teahouses have opened in the San Francisco Bay area, the most interesting of which offer a range of Asian or “world tea” experiences.</p>
<p>I’ve been a green tea drinker for more than 10 years, but pathetically limited: I knew what I liked (Gunpowder and Dragon Well), but until recently hadn’t ventured any further. But after one cup of Kukicha Hatsukura Supreme at the Samovar Tea Lounge, in San Francisco’s Castro District, I decided to set out on my own tasting trek. It has taken me from one sumptuous teahouse to another, all of which offered food &#8211; from light snacks to full meals &#8211; yet also welcomed those simply interested in a cup of tea.</p>
<p><img class="alignleft size-full wp-image-1425" title="samovar New York Times photo" src="http://samovarlife.com/wp-content/uploads/2004/06/samovar_nyt_photo.png" alt="samovar New York Times photo" width="147" height="118" />My first stop was the Samovar, where more than a hundred varieties of Asian, colonial, Eastern European and Middle Eastern teas are offered ($3 to $11 per serving). The food ranges from small snacks ($1.75 to $4.95) to a Russian high tea service from a samovar ($11 including such treats as tea toasts with caviar) to entire meals (tea, appetizer, main dish and dessert are around $20 a person).</p>
<p>Samovar’s pan-Asian interior is elegant and cozy, and with the sun streaming through the windows and world music playing softly, people tend to linger. At one end of the restaurant is a raised platform with a long table, where people sit on straw pillows under the gaze of a large 400-year-old statue of Bodhisattva Kuan Yin, who looks especially relaxed, one arm resting on her bent knee. The crowd is varied, from young couples, to writers at their laptops, to grandmothers sipping with their grandchildren.</p>
<p>While I was there, a number of young women were taking part in another ageless but now popular pastime: knitting. And if the eclectic crowd doesn’t provide enough entertainment, the magazine rack in the corner offers such off-beat choices as Giant Robot, Surfer’s Journal and DestinAsia.</p>
<p>My husband, John, came with me, and both of us thought we’d try oolongs, which lie somewhere between the greens and the blacks on the tea oxidation scale. One of the most significant distinctions between varieties of teas is the degree to which they are oxidized &#8211; that is, exposed to air while drying. The process is often assumed, incorrectly, to be fermentation, which usually implies additives.</p>
<p>In choosing our oolongs, we were swayed by nomenclature and the elaborate descriptions: I went for the Monkey Picked Iron Goddess of Mercy (“Kuan Yin’s classic elixir offering transcendence via the tealeaf”), a smooth, full-bodied, slightly floral tea that is $6 for a small pot. And John chose, predictably, Caressing Royal Concubine (“Sip by sip, all-consuming rapture”) for $7. It tastes the way tropical flowers smell: like honey.</p>
<p>Later I learned the reason for this tea’s potent flavor; farmers take caterpillars to the tea bushes and let them devour the leaves, which causes the plants to put all their rejuvenating energy into the next season’s harvest: these are the robust leaves used for<br />
Caressing Royal Concubine.</p>
<p>I ate Asian &#8211; the bento box with ginger baked mahi mahi ($8.95), and John decided on a grilled sandwich (Gouda and cured ham on rye, $6.50). While the menu features some English and Russian fare, the best of it &#8211; and most of it &#8211; is Asian. For dessert, we ordered two delicate white teas, which our tea server described as “tea at its purest.’’ Apparently, because of its very slow, controlled drying process, only this type of tea retains its leaf- bud color. Our Snow Buds ($5) and Wild Rose Silver Needle ($5.50), were lovely, but were overpowered by our decadent chocolate dessert choices. Oh, the art of matching<br />
tea to food. We should have asked for recommendations.</p>
<p>While tea’s health benefits may be one reason places like Samovar are so popular these days, good taste is certainly another. A cup of Starbucks was enough to induce many to swear off Folgers &#8211; and there are plenty of inducements to move beyond Lipton. In addition to oolongs, greens, whites and blacks, there is the Pu Erh variety from Yunan Province in China, a dark, almost espresso-like tea that’s surprisingly low in caffeine.</p>
<p>Pu Erhs, I learned, are also the only aged teas &#8211; that is, they are oxidized much longer than other teas. Some of the oldest are aged for more than 100 years. Like wine, Pu Erhs are stored in a manner (sometimes buried or put in caves) that enhances taste. And like fine wines, these teas are more prized the older they get, and more expensive. I tried a pot of Jingmai Mountain at a later visit to Samovar and concluded that with its intense flavor, it would have been a better choice with our chocolate desserts.</p>
<p>I also noticed that the service at Samovar can be slow, which turned out to be the case at every teahouse I visited. Yet rushing would be beside the point. We were there to savor, as were the throngs of customers lined up to order at the counter.</p>
<p>Our next stop took us to the edge of the Bay where Alice Waters was among the customers at the new Imperial Tea Court in San Francisco’s beautifully refurbished Ferry Building Marketplace. For years, the Imperial Tea Court has been regarded as the quintessential teahouse in Chinatown, and this new branch, set in the city’s bustling cathedral to cuisine (the Marketplace houses local purveyors of every imaginable gourmet food), is a refuge for weary shoppers.</p>
<p>Open on one side to the Marketplace, and hung with red lanterns and delicate bird cages, the Imperial Tea Court has the feel of an exotic, intimate, sanctuary; it seats about 25. We brought our kids, aged 10 and 13, who drank water instead of tea but thoroughly enjoyed the experience.<br />
We ordered the gong fu tea service ($8 a person), which is something like a Japanese tea ceremony, but less refined. Our waiter, a gracious young man in a silk jacket, arrived with a number of unglazed teapots of various sizes and explained (to our rapt children) that they were made from river-bottom soil. He ceremoniously bathed the cups and pots by pouring steaming water over them, which ran into the hollow tin tray beneath. He recommended the Old Bush tea, and although the political jokes brewed faster than the tea, we tried to stifle them.</p>
<p>Our waiter passed us a small vessel with the dry leaves, which smelled remarkably like cocoa. Then, after wetting them, he passed it again. The aroma had been transformed into something leafier, more subtle. He swept the wetted pot in a circle around the tray &#8211; to wipe off the drips, he explained, and to move the leaves to the center of the pot. Then he poured one of the most flavorful teas I’ve ever tasted.</p>
<p>The staff at these teahouses is generally eager to impart knowledge, and I learned a fair amount while sipping (or slurping, as this waiter recom- mended). All kinds of tea, for example, come from one plant, the camellia sinensis. Differences in the soil, climate and topography of the growing regions, and in methods of harvesting and processing distinguish a Green Peony Rosette from a Lapsang souchong. And herbal teas are not techni- cally tea, but rather infusions of herbs.</p>
<p>With the Old Bush, we ordered both the dim sum sampler ($6.50) and the snack sampler ($4). The dim sum included savory vegetarian steamed buns filled with chopped baby bok choy and shiitake mushrooms; subtly seasoned shrimp dumplings in glassy wraps; and delicately fried spring rolls, with shredded cabbage, carrot and coconut. The light snacks includ- ed ginger roasted almonds, fl aky, short peanut cookies and lovely, green tea-dusted pumpkin seeds. Items can also be ordered individually ($2).</p>
<p>Tibetans call tea “the water of long life.” Based on the number of people hoping to get a table at the Imperial Tea Court, it appears many are bet- ting on it. A steady stream of customers strolled into the restaurant with cherry blossom branches wrapped in newspapers and red mesh sacks of oranges from the Farmers Market outside.</p>
<p>Elegant teapots, cups and tea paraphernalia, including many beautiful gong fu services, are for sale.</p>
<p>Our last stop was Celadon Fine Teas, across the bay in Albany, a town next to Berkeley. It was an unseasonably warm spring day, and when we walked through the open doors, we stopped and slowly swiveled around to take it all in. A trip here is as much about architecture as it is about tea. Designed by Fu-Tung Cheng, a Bay Area kitchen designer, Celadon radi-<br />
ates with subtle colors and handsome materials: grays, greens and browns shimmer through a balance of glass, wood, tile and metal.</p>
<p>On this quiet Sunday afternoon, most of the tables were full, so we sat at the bar, an arc of olive-colored concrete, flecked with turquoise stone and inlaid with fossils. Our waiter brought us menus and, after much ogling at our surroundings, we perused them. While Celadon sells about 70 types of tea, the tasting menu features only about a dozen. They are listed according to variety and caffeine potency, and since John and I were both in need of a boost, we skipped over the whites and greens. I ordered a pot of Lichee Red ($4.75), a “Cantonese favorite,” according to the menu. Poured into a yellow porcelain cup lined in white, it was a beautiful shade of cedar and tasted faintly floral and quite sweet.</p>
<p>I asked the waiter what gave the Lichee Red its color, but as with other questions I asked here, I wasn’t given much of an answer (“something to do with its processing”). While the waiters were courteous and friendly, they didn’t seem as knowledgeable about tea as servers at other teahouses.</p>
<p>John ordered a pot of Taiwan Beauty ($5), a honey-colored tea described as “floral, robust and spicy,” but I found it more grassy, almost vegetal, with a little bite. Both our teas were exceptionally smooth, even after numerous infusions of fresh, steaming water.</p>
<p>There are a few selections of pastries at Celadon, ($2 to $4 each) varying from day to day. We ordered the pear ginger tart, a thin, rich wedge that was superb, and a couple of disappointingly bland mochi, Japanese rice pastries.</p>
<p>Between sips of tea, there was much to appreciate: the narrow river of wa- ter trickling down the center of one of the counters, the tea strainers made of small gourds with green silk tassels, the mushroom-shaped rice paper light fixtures, the antique tea tools-and many delicate tea services for sale.</p>
<p>Throughout my tea-tasting journey, I found alluring havens to sample tea. The only thing I didn’t fi nd was someone who could read my fortune in a cup. Once, I noticed leftover leaves that looked something like a kangaroo. At home, when I consulted a couple of Internet sources on tea leaf-reading, I learned that I can look forward to either travel to exotic places or harmo-<br />
ny at home. I chose to believe both.<br />
TEAHOUSE INFORMATION<br />
Samovar Tea Lounge, 498 Sanchez Street, San Francisco; (415) 626-4700;<br />
online at www.samovartea.com.<br />
Open every day, 9 a.m. to 10 p.m.</p>
<p>Imperial Tea Court, 1 Ferry Building Plaza, San Francisco; (415) 544-9830;<br />
www.imperialtea.com. Open Tuesday through Friday, from 10 a.m. to 6 p.m.;<br />
Saturday 8 a.m. to 6 p.m.; Sunday 11 a.m. to 5 p.m. Closed Monday.</p>
<p>Celadon Fine Teas, 1111 Solano Avenue, Albany, Calif.; (510) 524-1696; on the Web<br />
at www.celadontea.com. Open Tuesday through Thursday, and Sunday, 11:30 a.m.<br />
to 7 p.m.; Friday and Saturday, 11:30 a.m. to 10 p.m. Closed Monday.</p>
<p>ALLISON HOOVER BARTLETT is a writer who lives in San Francisco</p>
<p>July 13, 2004<br />
“&#8230;Samovar’s pan-Asian interior is elegant and cozy, and with the sun streaming through the windows and world music playing softly, people tend to linger&#8230;”</p>
<p>Lovely pots,  cups, teas and related accouterments are for sale here.</p>
<p>July 13, 2004<br />
Photography by Caren Alpert for the New York Times</p>
<p>Media Contact:<br />
Jesse Cutler, Samovar: (415) 655-3431 /<a href="mailto:publicity@jpcutlermedia.com"> publicity@jpcutlermedia.com</a> </p>
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		<title>&#8220;Tea Soothes the Harried Shopper&#8221; The San Francisco Chronicle Visits Samovar Tea Lounge</title>
		<link>http://samovarlife.com/tea-soothes-the-harried-shopper/</link>
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		<pubDate>Fri, 06 Mar 2009 17:30:28 +0000</pubDate>
		<dc:creator>Samovar Life</dc:creator>
				<category><![CDATA[Featured Press]]></category>
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		<description><![CDATA[For decades, weary holiday shoppers in San Francisco's Union Square have sought afternoon refuge from maddening crowds and over-weighted shopping bags with a pot of tea... The San Francisco Chronicle features Samovar Tea Lounge as a spot for holiday respite. ]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin-bottom: 16pt;"><img class="alignright size-full wp-image-1547" title="San Francisco Chronicle Press" src="http://samovarlife.com/wp-content/uploads/2004/12/presssfc120804_11.jpg" alt="San Francisco Chronicle Press" width="320" height="196" />Loree Dowse, Special to The Chronicle<br />
Wednesday, December 8, 2004</p>
<p class="MsoNormal" style="margin-bottom: 16pt;"><span style="font-size: 10pt; font-family: Georgia;">For decades, weary holiday shoppers in San Francisco&#8217;s Union Square have sought afternoon refuge from maddening crowds and over-weighted shopping bags with a pot of tea and a quick bite at places like the Westin St. Francis, Palace Hotel, Ritz-Carlton or the Rotunda at Neiman Marcus.</span></p>
<p class="MsoNormal" style="margin-bottom: 16pt;"><!--[if gte vml 1]><v:shape id="_x0000_s1028" type="#_x0000_t75"  style='position:absolute;margin-left:378pt;margin-top:48.9pt;width:124.4pt;  height:191.2pt;z-index:-3;visibility:visible'> <v:imagedata src="Word%20Work%20File%20D_3_files/image005.png" mce_src="Word%20Work%20File%20D_3_files/image005.png" o:title="" /> <v:textbox style="mso-rotate-with-shape:t" mce_style="mso-rotate-with-shape:t" /> <w:wrap type="square" /> </v:shape><![endif]--><!--[if !vml]--><!--[endif]--><span style="font-size: 10pt; font-family: Georgia;">For $20-$45 per person, shoppers can sink into elegant surroundings, sip tea or Champagne and listen to a live harp or piano. But while tea may be a holiday ritual for some, others are taking to the 5,000-year-old brew year- round. In the last year, several teahouses have opened, all with the hopes of turning us on to something a bit more exciting than the years-old tea bags we&#8217;ve had stashed in the cupboard.</span></p>
<p class="MsoNormal" style="margin-bottom: 16pt;"><span style="font-size: 10pt; font-family: Georgia;"><img class="alignright size-full wp-image-1548" title="presssfc120804_2" src="http://samovarlife.com/wp-content/uploads/2004/12/presssfc120804_2.jpg" alt="presssfc120804_2" width="186" height="287" />&#8220;Drinking tea is such a soothing ritual, and afternoon tea is a perfect break,&#8221; says Michael Mina of Restaurant Michael Mina in the Westin St. Francis Hotel. The restaurant takes over from the Compass Rose, a bastion of holiday tea.</span></p>
<p class="MsoNormal" style="margin-bottom: 16pt;"><span style="font-size: 10pt; font-family: Georgia;">&#8220;Children come here with their families during the holidays, and the tradition is established</span></p>
<p class="MsoNormal" style="margin-bottom: 16pt;"><span style="font-size: 10pt; font-family: Georgia;">Danville teen Natalie Campo and her friend Katie Maute took the afternoon off school recently to join their mothers Rebecca Campo and Julie Maute for tea at the Palace Hotel before hitting stores. This is the second year they&#8217;ve done tea together, and plan to keep up the practice annually.</span></p>
<p class="MsoNormal" style="margin-bottom: 16pt;"><span style="font-size: 10pt; font-family: Georgia;">The holiday tea menus of the sort they indulged in offer an assortment of brews accompanied by a multi-tiered tray of small sandwiches layered with the likes of smoked salmon, egg salad or cucumber plus sweets such as almond cakes, lemon meringue tartlets or opera cake. And of course, there&#8217;s always the scone and its accompaniments.</span></p>
<p class="MsoNormal" style="margin-bottom: 16pt;"><span style="font-size: 10pt; font-family: Georgia;">Long-awaited trend</span></p>
<p class="MsoNormal" style="margin-bottom: 16pt;"><span style="font-size: 10pt; font-family: Georgia;">Taking a tea break at some of the newer teahouses can be just as soothing, but in a different way. Instead of scones and tartlets, there might be curry or flatbread.</span></p>
<p class="MsoNormal" style="margin-bottom: 16pt;"><!--[if gte vml 1]><v:shape id="_x0000_s1027" type="#_x0000_t75"  style='position:absolute;margin-left:0;margin-top:54pt;width:124.4pt;height:191.2pt;  z-index:2;visibility:visible'> <v:imagedata src="Word%20Work%20File%20D_3_files/image007.png" mce_src="Word%20Work%20File%20D_3_files/image007.png" o:title="" /> <v:textbox style="mso-rotate-with-shape:t" mce_style="mso-rotate-with-shape:t" /> <w:wrap type="square" /> </v:shape><![endif]--><!--[if !vml]--><!--[endif]--><span style="font-size: 10pt; font-family: Georgia;">A flurry of discoveries about tea&#8217;s health benefits, plus renewed appreciation of its ancient heritage, has pushed tea to the fore. Its antioxidants appear to lower cholesterol levels, improve cardiovascular health and help guard against some cancers. And some experts believe its flavenoids may inhibit the growth of plaque on teeth.</span></p>
<p class="MsoNormal" style="margin-bottom: 16pt;"><span style="font-size: 10pt; font-family: Georgia;"><img class="alignright size-full wp-image-1549" title="presssfc120804_3" src="http://samovarlife.com/wp-content/uploads/2004/12/presssfc120804_3.jpg" alt="presssfc120804_3" width="186" height="287" />&#8220;People talked about a tea trend five years ago, but things are finally happening,&#8221; says Alice Cravens, former assistant to the late Helen Gustafson, the Berkeley tea lady who started Chez Panisse&#8217;s tea program. Cravens continues to supply tea to Chez Panisse as well as Zuni Cafe and Delfina, among others, and is looking to open up a teahouse of her own in San Francisco.</span></p>
<p class="MsoNormal" style="margin-bottom: 16pt;"><span style="font-size: 10pt; font-family: Georgia;">There&#8217;s certainly room for growth. While tea is the most consumed beverage in the world next to water, it is ranked only seventh in the United States. But according to Joe Simrany, president of the Tea Council of the U.S. A. Inc., a shift is taking place. In the last 10 years, wholesale sales of tea have surged to over $5 billion, from under $2 million, and while there were only a couple hundred teahouses in 1990, there are now about 1,500 around the country.</span></p>
<p class="MsoNormal" style="margin-bottom: 16pt;"><span style="font-size: 10pt; font-family: Georgia;">Says Eliot Jordan, tea director of Emeryville-based Peet&#8217;s Coffee &amp; Tea, &#8220;People are trading up. They&#8217;re getting tired of bad coffee and boring tea and are looking for a flavor alternative.&#8221;</span></p>
<p class="MsoNormal" style="margin-bottom: 16pt;"><span style="font-size: 10pt; font-family: Georgia;">Beyond black and green</span></p>
<p class="MsoNormal" style="margin-bottom: 16pt;"><span style="font-size: 10pt; font-family: Georgia;">With tea, there are plenty of alternatives. From black to white, green to oolong, red to pu-erh, tea can be light-colored and delicate or full-bodied and complex depending on where it is grown and how it is processed. Peet&#8217;s sells 28 kinds of tea while other stores like the Imperial Tea Court and <strong>Samovar</strong> Tea Lounge in San Francisco often carry 100 teas or more.</span></p>
<p class="MsoNormal" style="margin-bottom: 16pt;"><span style="font-size: 10pt; font-family: Georgia;">&#8220;Learning and talking about tea is a great ice breaker,&#8221; says Jesse Jacobs, co-owner of <strong>Samovar</strong>, which opened in June 2003. &#8220;I can&#8217;t tell you how many blind dates we see in here. It&#8217;s a good alternative to meeting at a bar, and people immediately have something to talk about &#8212; what tea to try, how it tastes, etc.&#8221;</span></p>
<p class="MsoNormal" style="margin-bottom: 16pt;"><span style="font-size: 10pt; font-family: Georgia;">It doesn&#8217;t hurt that this latest generation of tea rooms look really good. <strong>Samovar</strong>&#8216;s woven grass floors, warm woods and spice-colored accents make it look more like a hip cafe than a stuffy tea room. Celadon in Albany is a modern Zen oasis with a colored concrete tea bar, bamboo walls and stone fountain. And May Hung&#8217;s DynasTEA, a cozy shop on Russian Hill, greets customers with vibrant yellow and green walls offset by creamy accents and dark wood furniture.</span></p>
<p class="MsoNormal" style="margin-bottom: 16pt;"><!--[if gte vml 1]><v:shape id="_x0000_s1026" type="#_x0000_t75"  style='position:absolute;margin-left:396pt;margin-top:53.15pt;width:132pt;  height:200.9pt;z-index:3;visibility:visible'> <v:imagedata src="Word%20Work%20File%20D_3_files/image009.png" mce_src="Word%20Work%20File%20D_3_files/image009.png" o:title="" /> <v:textbox style="mso-rotate-with-shape:t" mce_style="mso-rotate-with-shape:t" /> <w:wrap type="square" /> </v:shape><![endif]--><!--[if !vml]--><!--[endif]--><span style="font-size: 10pt; font-family: Georgia;">Teavana, an Atlanta-based chain that opened on Polk Street in April, has warm yellow walls, airy space and approachable staff, all of which have made J. K. Harper a convert. Annoyed by the lines at his normal coffee shop one Saturday morning, Harper crossed the street to Teavana and hasn&#8217;t looked back. Now a nearly daily visitor, he likes the choices and the aesthetics.</span></p>
<p class="MsoNormal" style="margin-bottom: 16pt;"><span style="font-size: 10pt; font-family: Georgia;"><img class="alignright size-full wp-image-1550" title="presssfc120804_4" src="http://samovarlife.com/wp-content/uploads/2004/12/presssfc120804_4.jpg" alt="presssfc120804_4" width="198" height="301" />More relaxing</span></p>
<p class="MsoNormal" style="margin-bottom: 16pt;"><span style="font-size: 10pt; font-family: Georgia;">&#8220;Having a lacquer tray arrive at my table with a pot and a glass mug is a much nicer way to spend my money than having a paper cup shoved in my face,&#8221; he says.</span></p>
<p class="MsoNormal" style="margin-bottom: 16pt;"><span style="font-size: 10pt; font-family: Georgia;">Tea snacks are a lure, too. <strong>Samovar</strong> offers a seasonally changing menu ranging from breakfasts like a polenta-ginger waffle ($5.95) to dishes like baked tofu with miso chutney ($3.75), a bento box featuring smoked duck ($8. 95) and tea-seared tuna ($10).</span></p>
<p class="MsoNormal" style="margin-bottom: 16pt;"><span style="font-size: 10pt; font-family: Georgia;">The Imperial Tea Court, the Chinese teahouse with its dark wood tables, heavy empire chairs and decorative bird cages, has expanded its Ferry Building location&#8217;s menu with lunch specials like braised pork stew ($10.50), vegetarian curry with tofu ($9.50) or pork won tons in a jasmine tea broth ($9).</span></p>
<p class="MsoNormal" style="margin-bottom: 16pt;"><span style="font-size: 10pt; font-family: Georgia;">Several teahouses also build education and special events into their repertoires. The Imperial Tea Court&#8217;s Powell Street store offers classes on tea basics, tea varietals and formal tea presentations. <strong>Samovar</strong> offers free tea tastings on Tuesday evenings, and on New Year&#8217;s Eve the teahouse is featuring a five-course menu paired with several fresh crops of tea for $65. Reservations are required for the tastings and dinner.</span></p>
<p class="MsoNormal" style="margin-bottom: 16pt;"><span style="font-size: 10pt; font-family: Georgia;">English-style tea havens outside of downtown San Francisco include Lovejoy&#8217;s Tea Room, a Noe Valley institution packed with comfortably lumpy easy chairs, squeaky tapestry couches, lots of lace and traditional fare like shepherd&#8217;s pie; Tal-y-Tara Tea &amp; Polo Shoppe, a tiny place in the back of an equestrian shop in the Richmond; Benicia&#8217;s quaint Camellia Tea Room; Lisa&#8217;s Tea Treasures in Menlo Park and Campbell; and the English Rose in San Carlos.</span></p>
<p><span style="font-size: 10pt; font-family: Georgia;">Whether you want to incorporate tea into your daily life or simply enjoy it as a holiday tradition, one thing is certain. The ritual forces the drinker to slow down and sip, something most of us could use at this bustling time of year.</span></p>
<p><span style="font-size: 10pt; font-family: Georgia;">Media Contact:<br />
Jesse Cutler, Samovar: (415) 655-3431 / <a href="mailto:publicity@jpcutlermedia.com">publicity@jpcutlermedia.com</a><br />
</span> </p>
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		<title>Jesse Jacobs, Owner of Samovar Tea Lounge: &#8220;SF Business Times Entrepreneur of the Month&#8221;</title>
		<link>http://samovarlife.com/sf-business-times-entrepreneur-of-the-month/</link>
		<comments>http://samovarlife.com/sf-business-times-entrepreneur-of-the-month/#comments</comments>
		<pubDate>Fri, 06 Mar 2009 16:30:20 +0000</pubDate>
		<dc:creator>Samovar Life</dc:creator>
				<category><![CDATA[Featured Press]]></category>
		<category><![CDATA[Samovar News]]></category>
		<category><![CDATA[Getting rich]]></category>
		<category><![CDATA[In the Press]]></category>
		<category><![CDATA[peace]]></category>
		<category><![CDATA[Tea experience]]></category>

		<guid isPermaLink="false">http://samovarlife.net/?p=674</guid>
		<description><![CDATA[San Francisco Business Times features Samovar Tea Lounge. ]]></description>
			<content:encoded><![CDATA[<p>Friday, September 12, 2008<img class="alignright size-full wp-image-1432" title="SF Business Times" src="http://samovarlife.com/wp-content/uploads/2008/11/sf_business_times.png" alt="sf_business_times" width="300" height="60" /><br />
<strong>Entrepreneur profile<br />
Jesse Jacobs<br />
Founder and CEO, Samovar Tea Lounge</strong></p>
<p><strong>HQ:</strong> San Francisco.<br />
<strong>2007 revenue:</strong> $1.8 million.<br />
<strong>Number of employees:</strong> 40.<br />
<strong>Year founded:</strong> 2001.<br />
<strong>Source of startup capital: </strong>$300,000 in loans from the SBA, family and friends.</p>
<p><strong>Background: </strong>Born in Brookline, Mass., raised in a commune and graduated with a bachelor’s in international relations from University of Massachusetts-Amherst. Taught English in Denmark and Japan. Founded a web startup in Boston before driving to California for the tech boom. After the dot-com bust in 2001, founded Samovar.</p>
<p><strong>Age: </strong>37.<br />
<strong>Residence:</strong> San Francisco.</p>
<p><strong>Web site:</strong> samovarlife.com.<br />
<strong>What it does:</strong> Tea shop</p>
<p><strong>Big Picture</strong></p>
<p><strong>Reason for starting business</strong>: I wanted to create peace. Tea is the perfect vehicle for creating peace.</p>
<p><strong>Most difficult part of decision</strong>: Risking everything — money, family, friends and free time.</p>
<p><strong>Biggest plus of ownership</strong>: Doing exactly what you love. Watching an idea turn into physical reality.</p>
<p><strong>Biggest drawback</strong>: There is no “clocking out” and going home for the weekend. Ever.</p>
<p><strong>Biggest misconception</strong>: Getting rich quick and defining your own schedule.</p>
<p><strong>Biggest business strength</strong>: Our model is a tea experience to make people feel good, like going to China or visiting a spa.</p>
<p><strong>Biggest business weakness</strong>: Trying to be a sustainable business in San Francisco is really expensive.</p>
<p><strong>Biggest risk</strong>: Putting more money and time into the business. We finally turned a profit last year.</p>
<p><strong>Biggest mistake</strong>: We were undercapitalized and didn’t do things professionally at the start.</p>
<p><strong>Smartest move</strong>: Hiring staff looking to grow with the company and having “open-book” accounting, where the dishwashers knew the gross profit and understood how breaking a dish impacted the bottom line.</p>
<p><strong>Biggest worry</strong>: Growing too fast, and not delivering the same Samovar experience, mission and culture.</p>
<p><strong>Top source of inspiration</strong>: Dalai Lama.</p>
<p>Media Contact:<br />
Jesse Cutler, Samovar: (415) 655-3431 /<a href="mailto:publicity@jpcutlermedia.com"> publicity@jpcutlermedia.com</a> </p>
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		<title>Passage to Peace, Exploring Tea Culture &#8211; Today</title>
		<link>http://samovarlife.com/passage-to-peace-exploring-tea-culture-today/</link>
		<comments>http://samovarlife.com/passage-to-peace-exploring-tea-culture-today/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 06:15:40 +0000</pubDate>
		<dc:creator>Samovar Life</dc:creator>
				<category><![CDATA[Tea Videos]]></category>
		<category><![CDATA[Tea Culture]]></category>
		<category><![CDATA[Tea experience]]></category>

		<guid isPermaLink="false">http://samovarlife.com/?p=1836</guid>
		<description><![CDATA[Tea is hot! And no one steeps patrons in the ancient and enduring properties of tea like San Francisco’s Samovar Tea Lounge. In this compelling podcast, owner Jesse Jacobs explores the reverberations of how one cup of tea serenely enjoyed influences peace throughout the world. Visiting with modern Tea Masters, Jacobs uncovers the mysterious roots [...]]]></description>
			<content:encoded><![CDATA[<p>Tea is hot!<br />
And no one steeps patrons in the ancient and enduring properties of tea like San Francisco’s Samovar Tea Lounge. In this compelling podcast, owner Jesse Jacobs explores the reverberations of how one cup of tea serenely enjoyed influences peace throughout the world. Visiting with modern Tea Masters, Jacobs uncovers the mysterious roots of today’s highly sought-after tea experience and sheds light on the dark elixir’s calming effects…. </p>
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		<title>Escape from the Outside World at Samovar</title>
		<link>http://samovarlife.com/escape-from-the-outside-world-at-samovar/</link>
		<comments>http://samovarlife.com/escape-from-the-outside-world-at-samovar/#comments</comments>
		<pubDate>Wed, 04 Feb 2009 07:00:47 +0000</pubDate>
		<dc:creator>Samovar Life</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Samovar Culture]]></category>
		<category><![CDATA[Tea experience]]></category>

		<guid isPermaLink="false">http://samovarlife.net/?p=368</guid>
		<description><![CDATA[See Ashanti's amazing illustration of Dennis escaping it all at Samovar Tea Lounge.]]></description>
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<td>Dennis is a beloved regular at Samovar. Everyday he graces us with his kind eyes and spirit.<br />
He comes to escape the hectic outside world, and to drift off over a pot of Ryokucha.</p>
<p>If you&#8217;ve had an inspirational experience at any of our locations, please, tell us about it&#8211;draw it, write it, email it. Let us know and we&#8217;ll show the world.</p>
<p>Our deep gratitude to Ashanti for her amazing rendition of Dennis&#8217; escape here in Samovar Yerba Buena Gardens.</td>
</tr>
<tr>
<td align="center"><img class="aligncenter size-full wp-image-829" title="Escape" src="http://samovarlife.net/wp-content/uploads/2009/02/escape.jpg" alt="Escape" width="438" height="607" align="middle" /></td>
</tr>
</tbody>
</table>
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		<title>Slow Down 2008</title>
		<link>http://samovarlife.com/slow-down-2008/</link>
		<comments>http://samovarlife.com/slow-down-2008/#comments</comments>
		<pubDate>Tue, 22 Jan 2008 16:09:40 +0000</pubDate>
		<dc:creator>Samovar Life</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Samovar Culture]]></category>
		<category><![CDATA[Samovar Food]]></category>
		<category><![CDATA[samovar tea]]></category>
		<category><![CDATA[Tea experience]]></category>

		<guid isPermaLink="false">http://samovarlife.net/?p=420</guid>
		<description><![CDATA[Living in 2008, we sometimes get caught up in all our obligations and to-do lists., forgetting about the little things in life. At Samovar, we intentionally try to slow you down. Sometimes that can be painful, so please be patient. Through your pot of tea, and the experience of brewing, it, serving it, and sipping it, you will come to actually enjoy beauty of slowness.]]></description>
			<content:encoded><![CDATA[<div id="attachment_1752" class="wp-caption alignright" style="width: 310px"><img class="size-medium wp-image-1752" title="A Slow Evening at Samovar Mission-Castro" src="http://samovarlife.com/wp-content/uploads/2008/01/picture-7-300x198.png" alt="A Slow Evening at Samovar Mission-Castro" width="300" height="198" /><p class="wp-caption-text">A Slow Evening at Samovar Mission-Castro</p></div>
<p>Living in 2008, we sometimes get caught up in all our obligations and to-do lists., forgetting about the little things in life. At Samovar, we intentionally try to slow you down. Sometimes that can be painful, so please be patient. Through your pot of tea, and the experience of brewing, it, serving it, and sipping it, you will come to actually enjoy beauty of slowness.</p>
<p>As you wait for your pot of tea at Samovar, smell the fresh baked cherry-oat scones coming out of the oven. Or the cardamom and cinnamon and cloves simmering in a pot of chai on our stove. Watch those around you witnessing the same, savoring their time to sit still and absorbing the colors, people, and activity around them.</p>
<p>In slowness we are forced to experience the fluctuations and vacillations of our mind, our thinking, our patterns and habits, and our surroundings. Through slowness we witness the blowing of the wind, the honk of a horn, the smile of a passerby, the aroma of a cup of tea, the good morning kiss of a partner, the abilities of our body, the beauty inside our home.</p>
<p>How slow is slow enough? We are addicted to the speed, and the faster we go, the faster we want to go. But if you can slow down you will experience magic. There is no other way.</p>
<p>Slow things have more value, they take more time, and they deliver more. Slow food tastes better than fast food. Slow breathing makes you more relaxed than hyperventilating. Slow loving feels better. Friendships take time. A good meal takes time. Wild salmon takes time to grow up big and strong. Delicious produce takes time to go from seed to sprout to full grown and edible. Deep, meaningful, lasting companies take time to evolve, develop and prosper.</p>
<p>How do you live slower? Sip some tea and you’ll find out&#8230; </p>
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		<title>Samovar Tea Lounge Mission in a Teacup</title>
		<link>http://samovarlife.com/samovar-tea-lounge-mission-in-a-teacup/</link>
		<comments>http://samovarlife.com/samovar-tea-lounge-mission-in-a-teacup/#comments</comments>
		<pubDate>Wed, 09 Jan 2008 03:14:37 +0000</pubDate>
		<dc:creator>Samovar Life</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Tea experience]]></category>
		<category><![CDATA[Tea Lounge]]></category>

		<guid isPermaLink="false">http://samovarlife.net/?p=413</guid>
		<description><![CDATA[For those of you who may not have had the chance to visit us in person, to experience what life is like in the tea lounge, you might not really understand our mission. So, we decided to put it down on paper, or screen in this case. ]]></description>
			<content:encoded><![CDATA[<div id="attachment_1718" class="wp-caption alignright" style="width: 206px"><img class="size-medium wp-image-1718" title="Making Peace, One Cup of Tea at a Time" src="http://samovarlife.com/wp-content/uploads/2008/01/picture-41-196x300.png" alt="Making Peace, One Cup of Tea at a Time" width="196" height="300" /><p class="wp-caption-text">Making Peace, One Cup of Tea at a Time</p></div>
<p>For those of you who may not have had the chance to visit us in person, to experience what life is like in the tea lounge, you might not really understand our mission. So, we decided to put it down on paper, or screen in this case. It&#8217;s a starting point, and likely to change as time goes on. But, it will give you an idea of who we are, and what we do and why we do it, so enjoy!</p>
<p>Let’s face it People: Oneness is where it’s at. That’s why Samovar Tea Lounge upholds the Mission, the raison d’etre, the work that the almighty Universe has put before us all, as a charge to change Planet Earth, one happier, more fulfilled resident at a time. Uplifting our patrons with the human touch of love and light fosters a tribal sense of community, a healthy sense of vitality, and a Buddha-like sense of equanimity, which&#8230;in time&#8230;helps transform our world from the inside out. Imagine all that&#8230; with a few leaves, some water, and the sweet, sweet passing of time. Believe in Life. </p>
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		<title>Trade Secrets of Samovar Tea Lounge</title>
		<link>http://samovarlife.com/trade-secrets-of-samovar-tea-lounge/</link>
		<comments>http://samovarlife.com/trade-secrets-of-samovar-tea-lounge/#comments</comments>
		<pubDate>Fri, 20 Jul 2007 22:48:31 +0000</pubDate>
		<dc:creator>Samovar Life</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Jesse Jacobs]]></category>
		<category><![CDATA[Samovar Culture]]></category>
		<category><![CDATA[Tea Culture]]></category>
		<category><![CDATA[Tea experience]]></category>

		<guid isPermaLink="false">http://samovarlife.net/?p=406</guid>
		<description><![CDATA[At Samovar, we treat the business of the tea experience, our work, as our art. And, we're really proud of the art we are making for this world. The way we see it, the secret to being a successful artist is to really be able to listen. ]]></description>
			<content:encoded><![CDATA[<div id="attachment_1739" class="wp-caption alignright" style="width: 310px"><img class="size-medium wp-image-1739" title="The Secret of the Samovar" src="http://samovarlife.com/wp-content/uploads/2007/07/user_samovar_010909_686-300x198.jpg" alt="The Secret of the Samovar" width="300" height="198" /><p class="wp-caption-text">The Secret of the Samovar</p></div>
<p>At Samovar, we treat the business of the tea experience, our work, as our art. And, we&#8217;re really proud of the art we are making for this world. The way we see it, the secret to being a successful artist is to really be able to listen. To listen to the customers, to our vendors, to the city, to the weather, to our farmers, our employees, and to listen to the world around us with all of our senses: sight, sound, smell, touch, and energy.</p>
<p>If we can listen, and really see our surroundings then we can do whatever is necessary to make our work a beautiful piece of art that improves the world around us.</p>
<p>And, we’ve figured out the secret to listening successfully. Ask questions. Any kind of question, big, small, smart, stupid, obvious, obscure, immediate, timeless, personal, professional, happy, sad, or indifferent. Because if we’re always asking questions, then we’re always looking, thinking, caring, and acting.</p>
<p>That’s one reason that as a company we don’t have thick booklets of training materials and checklists for managers and employees to follow. We want our people to ask questions, to think, and to be creative. Certainly we have &#8220;our&#8221; way that we brew tea, our way of processing payroll, or completing  mail order for a customer. But, we don’t want robotic drones working here.</p>
<p>We want people who care, think, and are creative. And, if our people are always asking questions, then they are always thinking about what they’re doing. And if they’re thinking about what they’re doing, then, they’re thinking about creative solutions for whatever it is they are doing and how it might be done better.</p>
<p>It’s all about creativity. And with thoughtful, mindful, creativity, comes beautiful art, beautiful business, and beautiful life. </p>
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		<title>Samovar Staff Speak Out: How to Spot Your Own Sweet Darjeeling</title>
		<link>http://samovarlife.com/samovar-staff-speak-out-how-to-spot-your-own-sweet-darjeeling/</link>
		<comments>http://samovarlife.com/samovar-staff-speak-out-how-to-spot-your-own-sweet-darjeeling/#comments</comments>
		<pubDate>Fri, 02 Feb 2007 17:48:39 +0000</pubDate>
		<dc:creator>Samovar Life</dc:creator>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[Darjeeling]]></category>
		<category><![CDATA[samovar people]]></category>
		<category><![CDATA[Samovar Staff]]></category>
		<category><![CDATA[Tea experience]]></category>

		<guid isPermaLink="false">http://samovarlife.net/?p=351</guid>
		<description><![CDATA[&#160; Julian, one of our most esteemed tea gurus talks tea, and dating and how to best blend the two! You can learn so much about a person by what kind of tea they order. Don’t get me wrong – I was definitely a peppermint Stash kind of guy when I walked into Samovar for [...]]]></description>
			<content:encoded><![CDATA[<div class="node-content"><!-- start main content --> <!-- begin content -->&nbsp;</p>
<div id="attachment_1682" class="wp-caption alignright" style="width: 277px"><img class="size-medium wp-image-1682" title="Tea for Two" src="http://samovarlife.com/wp-content/uploads/2007/02/picture-10-267x300.png" alt="Tea for Two" width="267" height="300" /><p class="wp-caption-text">Tea for Two</p></div>
<p><em>Julian, one of our most esteemed tea gurus talks tea, and dating and how to best blend the two!</em></p>
<p>You can learn so much about a person by what kind of tea they order. Don’t get me wrong – I was definitely a peppermint Stash kind of guy when I walked into Samovar for the first time on a man-date with one of my best friends. It was his secret date place, and, as it is for many people unaccustomed to camellia sinensis, the tea and herbal selection was quite intimidating to me at first. I knew I wanted to be adventurous, however, I had no idea how to even begin saying the word pu-erh, let alone know how to order or drink it (pooh-air, as it turns out).</p>
<p>My first hot sip at Samovar Tea Lounge was of the 8 Treasures, a sweet and refreshing mix of dates, berries, rock sugar and schizandra. It was served gong-fu style, which was handy to learn given I would begin my love affair with oolongs not long thereafter. Following that first experience I was hooked, and it was only a matter of time before I became interested in learning more about tea and joining the Samovar team.</p>
<p><span id="more-351"></span></p>
<p>I’ve learned loads about tea and the people who love it so much the past year that I’ve been working here. I’ve learned what I like to drink, what kind of tea should be paired with what kind of food, and how to make recommendations to people based on what they tell me they like. This last skill that I’ve acquired, however, has proved to be the most beneficial to me in my personal life, for reasons other than the soothing sedation or captivating charge that most turn to tea for.</p>
<div id="attachment_1683" class="wp-caption alignright" style="width: 266px"><img class="size-medium wp-image-1683" title="And Two for Tea" src="http://samovarlife.com/wp-content/uploads/2007/02/picture-9-256x300.png" alt="And Two for Tea" width="256" height="300" /><p class="wp-caption-text">And Two for Tea</p></div>
<p>Before working at Samovar, I had a job in a café where we served ice cream, and let me tell you, you can tell a lot about someone by what kind of ice cream they order (if they choose sorbet or non-fat yogurt – well, then, that says something, too.) As an active dater who has adopted my friend’s habit of taking prospective soul mates to Samovar for a calming brew, being a server at Samovar and knowing tea has made my dating life so much easier. Their tea choices reduce my work by half.</p>
<p>I once dated this guy who, upon telling him my place of work, proceeded to tell me how much tea he drank and how much he loved Samovar. It’s always nice to hear about fans, to hear about tea drinkers and their excitement, and on our second date I brought him to Samovar to have some tea before a movie. Now, there is nothing wrong with the Peppermint Lavender blend we serve at Samovar. I love it, it’s great to help me snooze at night, and it makes a really refreshing iced tea. But it’s safe and lacks risk, and after a failed relationship with someone who enjoyed a monotonous routine, I really felt like dating someone who played it safe all the time was not what I was looking for.</p>
<p>Needless to say, there was no third date.</p>
<p>A few months later I met someone who seemed to know all, about the world and about all things. It was nice, to hear him elaborate on things that I knew little to nothing about, because I love to learn and I have a great interest in someday knowing a little about everything. Upon our mandatory tea date, however, he ordered a pu-ehr tea (the Maiden’s Ecstasy), talking the talk and putting me under the impression that he was an old pro at sipping the aged tonic.</p>
<p>When it was served, however, he did a very skillful job at hiding the displeasure he felt when it met his lips, and, being a professional discomfort detector, I knew he had never sipped a pu-ehr tea in his life. It was fine with me if he had only told me, but his deviance in an attempt to impress made me only question all the other things he had talked his way through, me too ignorant to know the difference.<br />
That date was short-lived, as well. In looking back, and seeing that I am still alone, and that I made what would seem like hasty decisions based on what to most people would seem relatively bogus techniques, I don’t regret anything. Everyone has their ways of spotting red flags and making decisions based on what they realize, and my technique is no different. I’ll just work and write and learn until the day I meet my own sweet Darjeeling.</p>
</div>
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